Policy Effective Date: Wednesday, June 18, 2025
Ashanti Gumbo™ respects your privacy and is committed to transparency. This Cookie Policy explains how and why we use cookies, and what your rights are—especially under the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA/CPRA).
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They serve a range of functions—from keeping your shopping cart intact to making sure our affiliates get credit for bringing you here.
2. Why We Use Cookies
We use cookies to:
- Power essential site functions (e.g. carts, logins)
- Analyze website usage to improve your experience
- Support affiliate partnerships (we use 90-day tracking cookies to fairly credit referrals)
- Show you relevant content and prevent repetitive ads (when marketing is active)
3. Types of Cookies We Use
| Cookie Type | Description | Duration |
|---|---|---|
| Essential | Needed to operate the website | Session only |
| Performance | Helps us understand traffic and engagement | Up to 2 years |
| Marketing | Allows ads and retargeting (optional & user-controlled) | Varies |
| Affiliate | Tracks referrals to reward our partners (🔐90-day lifespan) | 90 days |
4. EU Users: Your GDPR Rights
If you’re visiting from the European Economic Area (EEA), we only set non-essential cookies (like analytics or marketing) with your explicit consent.
You have the right to:
- Know what data we collect and why
- Access, update, or delete your data
- Withdraw cookie consent at any time
- File a complaint with your local supervisory authority
👉🏾 We honor “Do Not Track” browser signals, and will prompt cookie consent via a banner or pop-up upon your first visit if you’re in the EU.
5. California Residents: Your CCPA/CPRA Rights
Under California law, you have the right to:
- Know what categories of personal information we collect and how we use them
- Opt out of the “sale” or “sharing” of your data
- Request deletion of your personal data
- Appoint an authorized agent to make requests on your behalf
We do not sell your personal data.
We do use cookie-based tools that may be considered “sharing” under CPRA—particularly in marketing or affiliate contexts.
👉🏾 To exercise your rights, or opt-out of data sharing, email us at peaceandlove@ashantigumbo.com with “CCPA Request” in the subject line.
6. Affiliate-Specific Cookie Disclosure
We use cookies to power our affiliate program. If you click a referral link:
- A 90-day cookie is placed on your device.
- If you make a purchase within that window, the referring partner may earn a commission.
- These cookies do not collect personal data unless you proceed to checkout.
Affiliates must comply with their own jurisdiction’s advertising disclosure laws (e.g., FTC in the U.S., CMA in the UK). We reserve the right to revoke affiliate access for misuse or violation of cookie practices.
7. Managing Your Cookie Preferences
You can:
- Use our cookie banner to opt in/out of non-essential cookies (EU visitors)
- Set your browser to block or delete cookies
- Adjust ad settings via platforms like Google or Facebook
- Contact us directly to request changes to stored cookie data
⚠️ Be aware: Blocking essential cookies may disrupt site functionality.
8. Updates to This Policy
We may revise this Cookie Policy from time to time. Material changes will be noted on this page, and date-stamped. Please review regularly to stay informed.
9. Contact Us
For privacy-specific questions or data requests:
📧 peaceandlove@ashantigumbo.com with “Privacy Inquiry” in the subject field.